Who is your ideal client? Have you ever asked yourself that question? If so, how close do your current clients come. If you're like the vast majority of small business owners, the answer is, not very. And that's sad. Read on to find out why you must change this situation, and how to go about changing it.
What's the problem with working with less than ideal clients? Do you ever have the feeling you're bending over backwards to please your clients, and they still don't feel like you're doing enough? That's a non-ideal client. You're simply not a good match.
The thing is, you're not doing either of you a favor. Your client would probably be better served by someone who is a better match to what she wants. And you -- you'd be happier working with clients who love you because of who you are, not in spite of it. And the best thing -- clients who are a better match for you will probably gladly pay you more money as well.
But how do you get ideal clients? Start by spending some time analyzing who they might be. Then, figure out where they are, and how you can get in front of them. Be sure to use your network in that process.
Does that sound like work? Well, it is work, but it's work well spent. But once you've connected with some, it will grow from there. Happy clients will refer you to their friends. And happy business owners draw more happy clients too. People are naturally attracted to business owners who work with their strengths -- and enjoy what they do.
So should you fire your current clients? Only if they're truly grating on you. Chances are, most of them aren't going to stick around forever anyway. You can work on filling your practice with great clients as the others slowly drift out of your life.
Meanwhile, put some energy into envisioning where you want to be, and if at all possible, get some coaching to help you get there. If coaching is not in your budget, you may be able to find a group coaching arrangement or a mastermind group. And be sure not to forget your new focus when you're at networking events either. Either way, focus on what you want and start making your business grow in a way that will make YOU happy. And be prepared to attract more clients -- ideal clients -- than you can handle.
Source URL : http://www.ideamarketers.com/?how_to_find_clients&articleid=604813
Source URL : http://www.ideamarketers.com/?how_to_find_clients&articleid=604813
